The Advanced Certificate in Marketing Analytics and Brand Management is designed to provide marketing professionals and business leaders big data analytical skills for making strategic marketing decisions. The certificate is comprised of a 12-credit curriculum which integrates core elements of database management, marketing research, and marketing decision-making in order to sustain an organization’s marketing position. The four courses focus on skills in information management, decision-making frameworks, applied statistics, marketing analytics and advanced marketing strategies. The first three courses may be taken in any order. It is suggested that the capstone course, “Marketing Analytics and Brand Management,” be the last course taken in the sequence.
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