Informational interviews are a powerful way to explore potential career paths and organizations while building meaningful connections. These conversations give you first-hand insight into what it takes to break into a career or industry and can help you make more informed decisions about your future. If you have a particular career, industry, or organization in mind, consider reaching out to a professional in that field to set up a brief conversation—typically 20–30 minutes by phone, video, or in person. Remember, the goal isn’t to ask for a job—it’s to learn, gain perspective, and grow your network. Taking this step can open doors, spark new ideas, and bring you closer to your career goals.
Your Call to Action: Take the leap—identify one professional you’d like to connect with this month and set up your first informational interview!
Informational interviews are more than a way to gather information—they’re a powerful tool to build meaningful connections and shape your career journey. By intentionally reaching out to professionals in your field of interest—whether for a 20- to 30-minute chat by phone, video, or in person—you gain valuable insights into roles, industries, and organizational cultures. Each conversation not only expands your knowledge but also strengthens your confidence and your professional network.
As Peter Thomson’s Inc. article “How 50 Cups of Coffee Can Change Your Life” points out, committing to a series of conversations can be transformative. This “50 coffees” approach is about consistency, curiosity, and broadening your perspective. And while the coffee doesn’t have to be in person—virtual conversations are just as effective—it’s the connection that matters. You can use this strategy when exploring new careers, starting a new job, or even building relationships with alumni and others who share your career interests.
Remember, informational interviews aren’t about asking for a job—they’re about listening to stories, learning from experiences, and discovering possibilities. Each conversation can spark new ideas and open unexpected doors. Take a cue from the ‘50 coffees’ philosophy: start building your future one conversation at a time. So, who will you reach out to this month?
Tips for a Great Informational Interview
- Do your homework – Research the person’s background and organization before you meet.
- Prepare thoughtful questions – Focus on their career journey, advice, and insights (not job openings).
- Keep it brief – Respect their time; 20–30 minutes is ideal.
- Be professional – Treat it like a formal meeting—arrive prepared, listen actively, and show gratitude.
- Follow up – Send a thank-you note and keep in touch to nurture the connection.
Here are some suggested questions for your Informational Interviews. You can always develop your own, too!
- What is your title?
- What are the educational requirements for someone in your position? Are there any certifications or training opportunities that you have or feel are beneficial to being in your role?
- What is a typical day, week, month and year like for you?
- What would you say are the key skill sets that someone must possess or build on in this career/industry?
- What are key areas I should make sure to include on my resume if I want to stand out?
- What bits of advice/steps would you recommend for someone wanting to enter into this career path/industry?
- What do you feel is necessary for being successful in your career? In this organization? In this industry?
- What has your career path looked like?
- What are the biggest challenges in your role? In the industry? In your organization?
- What do you like about the work you do? The organization you work for?
- What technology is key in being successful in your role/industry?
- What personal traits, soft skills, do you feel are necessary to have?
- Do you belong to any professional organizations? If so, which?
